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How to write about yourself (without being a pompous boor)
How to write about yourself (without being a pompous boor)

When you write that chapter, that blog post, that email, keep the purpose of any anecdotes top of mind . . .

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How to Rock a Long-Form Blog Post (or book chapter)
How to Rock a Long-Form Blog Post (or book chapter)

You can learn to write a long-form post or chapter. All you need are some style guidelines to follow consistently and some building blocks that provide you the framework for creating a solid story.

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Left Brain-Right Brain: The Science of a Good Story
Left Brain-Right Brain: The Science of a Good Story

What if I told you there’s a whole lotta left brain-right brain science behind a good story? So it’s not just the muse speaking or the poetry of it, but SCIENCE that makes your content kick some serious rear end.

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Find your Unfair Advantage and (Lovingly) Exploit It
Find your Unfair Advantage and (Lovingly) Exploit It

We can learn a few things from election cycles, aside from which friends we plan to block on Facebook. Your vote is tied to a story.

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Thankful or Grateful? What’s the difference?
Thankful or Grateful? What’s the difference?

I love breaking down the nuances of words. Do you agree with what I think about the nuances of these two?

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What Elections Teach Us about Writing
What Elections Teach Us about Writing

We can learn a few things from election cycles, aside from which friends we plan to block on Facebook. Your vote is tied to a story.

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Head Trash and Writing: Clean it up, Start Creating
Head Trash and Writing: Clean it up, Start Creating

Let’s talk about three common obstacles that result in writer’s block for many people . . .

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Writing Tips . . . from My Dog
Writing Tips . . . from My Dog

What's better than the combination of funk, a cute dog, and some useful writing tips?

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Write What Matters: Capture the Ordinary in the midst of Extraordinary
Write What Matters: Capture the Ordinary in the midst of Extraordinary

The big things are important but they're also vague and unmanageable. It’s nearly impossible to capture the enormity of a pandemic . . . but you don’t need to. Your story lies within the daily details.

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Put Down The Egg Salad, Be A Better Writer (Noticing Details)
Put Down The Egg Salad, Be A Better Writer (Noticing Details)

When you pay attention to details, you become a better writer and your copy will pop.

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I’m on Substack! Meet Turtle on the Loose
I’m on Substack! Meet Turtle on the Loose

If it was a six-word story it might have read, “Runaway tortoise, last seen swiping right.”

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How many ways can you write this story? (pigskin edition)
How many ways can you write this story? (pigskin edition)

Do you know how many press passes were issued for the Super Bowl? More than 6,000. Think any of those reporters decided to quit because someone else was writing on the same topic as they were?

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Hold me close, young Tony Danza
Hold me close, young Tony Danza

Why do we love misheard lyrics so much? I think it’s because we understand the importance of one word or phrase, and how completely it can change the meaning.

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