You are enough. It’s time to step out from behind your self-limiting stories and share your voice — and you DO have enough writing skill to do it.
A little understanding of left brain-right brain science can make a huge difference in your writing. Give your reader logic AND emotion for a more powerful and effective story.
The big things are important but they’re also vague and unmanageable. And they can overwhelm us when we think about writing. It’s nearly impossible to capture the enormity of a pandemic … but you don’t need to. It’s not effective. Your daily details are what this is really about. What can you say about those?
Like anything else, we can psych ourselves out of sitting at the laptop and creating. We can let the trickster in our brains run roughshod over us, get bogged down by head trash … and do nothing. And that would be a shame, because you have something to share and your gifts are being withheld from people who need them. If writing is your obstacle, you can get past it in a number of ways, whether it’s a few tweaks to your technique or an entire mindset shift.
Your business benefits when you share a little something about yourself. When you inject snippets of your personal story into your writing, whether that be blog posts, emails, your About Me page, or social media, you invite readers in. You create likeability and trust.
Elections can teach us a few things about writing. Candidates know the power of story and how to use it.